How Do You Write a Buyer Persona for Your Startup?

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What is your target audience? This is what your buyer persona defines. A well-defined persona serves as a powerful marketing tool, which makes it easy to understand and reach your ideal customers. In this post, we’ll explain how to write a buyer persona for your startup without spending a big chunk of your budget. What are buyer personas? A buyer persona is a semi-fictional representation of your target customers. It’s created based on your research and real data. Your customer profile...

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How to Find the Best Startup Ideas That Solve a Problem

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Entrepreneurship is like a roller coaster. There are lots of uncertainties, doubts, and fears. Your adrenaline builds up as you get closer to the edge. But once you go over the hump and get there, you start loving it. You embrace uncertainties and adrenaline. Fears are replaced with the excitement of the challenges. But the problem is, where do you start? How do you find the best startup idea which revolutionizes the industry and can be profitable to you? Well,...

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