Web App Development

Web App Development

10 Reasons Your Business Could Benefit from a Custom App

There are roughly 6.65 billion smartphone users worldwide, which makes up about 86% of the world’s population. Therefore, it is unlikely that your staff and customers are not already using mobile apps daily. As a result, your business must stay ahead of the curve in efficiency, visibility, and convenience to remain competitive. At Symphony Software, custom software development and quality mobile applications bring unlimited potential to your business or organization. Take a look at 10 ways you could take advantage of a custom mobile application to maximize efficiency and growth:

External Uses

1. Enhanced customer engagement:

Mobile apps are increasingly becoming an integral part of the retail sector, offering convenience and easy access for customers. To provide added value, custom app development allows you to incorporate features such as a complaints management system or online registration forms into your app’s design, offering an unbeatable personalized customer experience each time!

 

2. Increased brand awareness:

Leveraging custom mobile application development can be a powerful strategy to ignite and sustain brand awareness. Custom applications allow you to capture consumers’ attention by delivering on-brand elements such as logos and colors while gathering data that helps better understand your target audience for improved marketing results.


3. Improved customer loyalty:

Long-term customer relationships are crucial for the success of your business. Offering great value, ensuring satisfaction, and introducing loyalty programs help keep clients loyal over the long term. Mobile app developers ensure these initiatives are user-friendly. App users can be rewarded with instant gratification through a points-based system that rewards them for their purchases. Custom mobile apps can allow your business to analyze user sessions and make personalized product recommendations to keep customers interested and engaged. Social media buttons are an excellent platform for encouraging existing buyers to share their experiences, boosting customer acquisition and retention rates.


4. Real-time analytics:

One of the significant advantages of custom apps is that they can provide real-time analytics and insights into customer behavior, preferences, and engagement. This information can help you to optimize your sales and marketing efforts and make data-driven decisions to improve your business.

5. Sales:

A mobile app can be an effective sales tool for your business. With a mobile app, you can showcase your products and services, provide customers with detailed information, and allow them to purchase directly through the app. Mobile application development can also be a powerful marketing tool. You can reach customers directly and promote your products and services using push notifications and in-app messaging. You can also use the app to gather customer feedback and conduct surveys to help improve your marketing strategies. This is why custom mobile app development can be especially helpful for startups.

6. Customer Service:

Over 65% of customers aged 18-44 use mobile apps for customer services more than once a month (SoftwareAdvice). Mobile customer support is beneficial for both businesses and customers. Embedding a help center and other services into your app development enables clients to easily find answers quickly while reducing the workload of customer service personnel. Furthermore, business owners can use this data to improve their overall customer experience to identify potential issues before they arise.

Internal Roles

7. Sales Team:

Custom mobile apps for business can help your sales team be more efficient and productive by providing them access to customer data, product information, and sales tools. With a mobile app, your sales team can quickly access important information and stay connected with customers on the go.
Symphony Software worked with Nova Locks based in Menomonee Falls, WI to develop a Custom App for their Sales Team to help with their quoting. We had several on-site meetings to finalize the scope and designs. Their product offering was complex, with numerous options and customizations. Symphony Software developed a significantly more streamlined process and design, eventually making it very user-friendly for their dealers to go to a web portal and receive instant quotations for their needs and end customers. This saved considerable time for Nova Locks sales team, thus bringing a 100% ROI within three months. Many soft cost savings were achieved by automatic tracking of the quotations and orders by dealers. Their dealers were ecstatic with the ease of getting instant quotes and not spending time on phone and sending fax or email saved tremendous amount of time and helped increase their revenue.

nova-quote

8. Marketing Team:

A mobile app can also help your marketing team by providing real-time analytics and insights into client behavior and preferences. This information can help them to optimize their marketing strategies and improve their campaigns.
Symphony Software worked with the Opto Tech Sales team to help them develop an app and a web portal for their virtual tour for a marketing event in an expo. Our design and technical team created a beautiful animation to help walk the users through different types of machine tools and present them with videos describing each product’s benefits. https://optotechvirtualtour.com

9. Operations Team:

A mobile app can help your operations team by providing real-time inventory, sales, and customer activity information. A mobile app can help them to manage inventory levels, track orders, deliver support and make informed decisions about your business operations.
Symphony Software worked with one of the most prominent restaurants in Oak Creek, WI to help streamline their supply chain. Melrose is a fine dining restaurant that has been serving delicious breakfast, lunch, and dinner for over two decades. Melrose Restaurant collaborated with Symphony Software to develop a unique solution to their supply chain problem. After discussing the issues faced in the current phone and paper based system, Symphony Software came up with an optimal digital solution with a simple, easy to use design interface.

INVENTORY MANAGEMENT

We developed a unique system to set up food items utilized by Melrose fine dining and add potential vendors to each item. Every week inventory is taken and the system automatically recommends the items needed for the upcoming week based on past consumption history. Then, with one click, quote requests are sent to all the vendors.

PURCHASE ORDERS AT BEST PRICE

Vendors provide quotes, and all quotes are automatically arranged for the restaurant with the best price and ability to choose the next best vendor based on their quality history. With one click, all vendors receive POs with the items and its respective quantities. This helps them save thousands of dollars every month and keeps the vendors honest.

INVOICING AND COST TRENDS

Their new system keeps track of invoices and generates trends so that restaurants can track price increases and other changes over time. This cost trend tracking helps them adjust their menu prices and maintain profitability.

RESULTS THAT SPEAK VOLUMES

It used to take 4-5 hours to do inventory every Sunday, now it takes under 15 minutes
Ordering the best food ingredients at the best prices from vendors saves Melrose $4,000-$5,000 every month
Melrose no longer needs to manually call vendors regarding what was ordered. This software increased their invoicing accuracy to 100%

“Symphony Software worked very closely with me to understand my issues and developed an inventory management software for my restaurant. Symphony Software was very reliable and their costs were reasonable. The return on investment was 3 months and I rely on this software every day to run my restaurant operations and supply chain functions.” – George Poulos, Melrose Owner

10. Human Resources Team

Custom mobile app development can help your business’s HR department improve employee relations and productivity in several ways.

Here are some examples:

  • Streamlined Communication: Mobile apps can provide a platform for streamlined communication between employees and HR with features like instant messaging, chatbots, and push notifications.
  • Employee Engagement: Mobile apps can give employees easy access to company news, updates, and events. You can use the app to share company announcements, job openings, and other important information that can keep employees engaged and informed.
  • Onboarding and Training: Custom software development can streamline your employee onboarding process with an intuitive app. Your HR team can assemble a sequence of tasks, including videos or forms to complete, to ensure employees are going through the training they need while HR staff monitors them.
  • Employee Scheduling and Reporting: You can use the app to manage employee schedules, track attendance, and generate reports that can help you make data-driven decisions about staffing and scheduling. For example, you can use a mobile app to allow employees to request time off or swap shifts, which can help streamline the scheduling process and reduce the workload for HR. Additionally, you can use the app to track employee hours, generate reports, and automate payroll, which can help improve accuracy and save time for your HR team.

Symphony Software collaborated with a local start-up Shyftfly aimed at helping restaurants improve employee engagement for their Human Resources department. Shyftfly is a Digital Platform, both desktop, and mobile, that enables restaurant managers to update Pre-shifts and share real-time shift updates with their Teams. Restaurant employees receive real-time info about daily, weekly and monthly specials, contests, training videos and other important operations information. This software took employee engagement to the next level. Shift managers can easily update videos, specials and menus from the admin panel via computer or smartphone.

User Quotes:

“Shyftfly is very user-friendly and easy to use from a laptop or cell phone “- Restaurant manager
“I don’t have to ask my manager for every little thing” – Server
“Our employees really like having access to recipes and ingredients right at their fingertips” – Director of Operations
“Symphony Software has made my vision of helping to empower restaurant employees a reality” – Eli Rivera, Shyftfly founder

Frequently Asked Questions

When you reach out to us at Symphony Software, we are committed to answering all your questions and ensuring you are confident and excited about your project. Here are a few questions we often hear from small and mid-sized business owners: How much does it cost to build a custom app? The cost of custom mobile app development can vary widely in the industry, averaging between $10,000 to $300,000 and up for more complex projects. Some factors that influence the cost of customized mobile app development are:
  • the complexity of the design and the number of screens
  • desired operating systems (ios vs. Android app development or hybrid app development)
  • quality assurance and testing phases
  • number and complexity of custom features
  • the complexity of the database
  • number and complexity of 3rd party integrations
  • implementation of security protocols such as HIPAA
  • At Symphony Software, we have experience working with small and mid-sized businesses, including startups and non-profits, to deliver quality mobile app development at an affordable price.
Before a single line of code is written, we meet with you and your stakeholders to understand your goals. This collaborative design process results in a scope document that shows you what you are getting and how much it will cost. We will keep your financial requirements in mind every step of the way, so there will be no cost surprises, and you can be assured we will stay within your budget.

Can I develop an app on my own? Why should I hire a mobile app development company?

While you could take a stab at custom app development independently, there are indisputable benefits of hiring mobile app developers like our team at Symphony Software. LinkedIn highlights 9 of the major benefits:

  1. Advanced Security Features:

A reliable mobile application development team can bring peace of mind to your project. Providing an extra layer of protection for all data and information, the experts ensure complete confidentiality and reliability so you can trust that your project will stay safe.

  1. Cost-effectiveness:

We will help you make the most of your software development budget to get all of the basic features and functionality you need to meet your business goals while staying within your financial constraints.

  1. Availability of expertise and resources:

While we have an outstanding team in the United States, we also have access to experienced resources at our India location. Outsourced services can be great for startups and established businesses by reducing overhead and offering flexible staffing. We also have expertise in the latest software languages and access to professional tools and licenses that let us develop incredible apps for ios and Android platforms or hybrid mobile app development.

  1. Delivery of quality products:

You and your staff and customers expect nothing but the highest quality software, and we hold ourselves to the same standard. Well-designed mobile applications should meet your business requirements while remaining fast, intuitive, and bug-free.

  1. Legal assurance:

Working with a trusted mobile app development company like Symphony ensures that you avoid any legal hassles. In addition, our expertise and certification will bring consistency to the project, so you can be confident that we will adhere to your standards throughout the process.

  1. Track your project:

Your app development team at Symphony will divide the project into phases and schedule it effectively. When you become one of our clients, we will partner with you to ensure your project stays on track.

  1. Guaranteed Results:

Our team is driven by a passion for creating beautiful designs and flawless coding. We see each client as an opportunity to broaden our expertise, taking your project step by step with every phase approved along the way. Before anything goes live, we ensure all of our work passes through rigorous code reviews plus multiple testing techniques — guaranteeing high quality and eliminating bugs before launch!

  1. Customer Service

With our team available to support you around the clock, we ensure that any software issues or maintenance needs are met promptly and without causing major disruptions in your business. You can rest easy knowing that whatever may come up on your end can be addressed quickly by us so minimal downtimes occur.

  1. Streamlined workflow

You can get up-to-date reports quickly by tapping into your project manager directly, taking the pressure off managing an entire team.

Why do I need custom mobile app development instead of a pre-made app?

There are many advantages that our expert mobile app solutions have for your business over using an existing app:

  • Customization: A custom mobile app can be customized to your specific business needs and branding, which can help you stand out from the competition and provide a unique user experience for your customers.
  • Functionality: An existing app may not have all the features and functionality you need for your business.
  • Scalability: A custom app can be designed to scale with your business, allowing you to add new features and functionality as your business grows and evolves.
  • Data Security: Enhanced specialized security features can protect sensitive business data and client information.
  • Integration with existing systems: A custom app can be designed to integrate seamlessly with your existing business systems and processes, allowing for a more efficient and streamlined workflow.
  • Cost-effectiveness: Depending on the complexity of your business needs, it may be more cost-effective to build mobile applications rather than pay for third-party apps.

Investing in a mobile app for your business can be an essential step toward future success. There are multiple routes you might take, each tailored to yield the particular interaction with customers that best fits your company’s goals. Let our team of developers at Symphony Software show you how you can solve complex problems and exceed your business objectives with a mobile app built just for you. Contact us today for a no-obligation consultation and let us show you where your business can go with a custom app!

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