How Do You Write a Buyer Persona for Your Startup?

How-to-create-buyer-personas-for-your-startup

What is your target audience? This is what your buyer persona defines. A well-defined persona serves as a powerful marketing tool, which makes it easy to understand and reach your ideal customers. In this post, we’ll explain how to write a buyer persona for your startup without spending a big chunk of your budget. What are buyer personas? A buyer persona is a semi-fictional representation of your target customers. It’s created based on your research and real data. Your customer profile...

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3 Most Common Reasons Why Startups Fail

reasons-why-startups-fail

In the previous blog, we talked about how to find the best startup ideas. Hopefully, it helped you find your business idea. We'll learn how to assess and foolproof your startup idea in upcoming blogs. Did you know that 70% of startups fail in the first, second, or fifth year? Well, we don't want to demotivate you. We just want to keep you informed about these figures.  So, why do some startups fail? There could be many reasons why startups...

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