When designing an eCommerce website, it’s natural to focus more on the ‘meat’ of your store – product pages. But there are several other essential pages for eCommerce site that can bring you huge sales opportunities.
Let’s take a look:
Homepage
It can be the point where people reorientate, clicking back to the homepage after browsing other pages. So, you can signpost shoppers to what else they want to search on the site through featured categories, navigation, search, etc.
You can use the homepage to introduce your brand, mission statement, achievements, and more to engage visitors. Click here to know how to build your home page on WordPress.
Category Page
This page gives the view of products for a particular category or subcategory, arranged in a list or grid layout. In addition, the page features filters, allowing shoppers to find exactly what they’re looking for.
Search & Search Results
Ecommerce stores feature the search field and use a search result page to display the results. You can also implement a ‘suggested search’ that showcases relevant products while people are typing. This saves people time involved in going to a dedicated search results page.
Login/Sign Up Account
Returning customers want to save their information for an easier shopping and ordering experience. Websites with account functionality allow people to save data, like payment details, order history, etc. It’s also a great way to provide reward/loyalty points and access to special deals.
Cart Page
When shoppers add items to the cart, they clearly intend to buy. Cart page bridges between the product page and checkout. It’s for moving people into the purchase process while cross-selling other products. For shoppers, it’s a chance to review the content of their cart and make necessary changes.
Keep this page as simple and neat as possible to avoid friction for shoppers. Eliminate all points of distraction so that they’re promoted to check out while placing the order.
About Page
‘About us’ page is another chance to engage shoppers. You can tell them your company’s story, mission, and vision on this page. These days, people want to shop from environmentally friendly brands. So, your ‘about us’ page is where you can show your commitment to eco-friendly business practices.
Contact Us
Allow your customers to contact your customer support via email, social media chat, live chat, phone call, or an online inquiry form. You can also create an FAQ page on your site to answer questions that come up frequently. It saves time for you and your customer.
Please note that your ‘contact us’ page can be a major driver of your brand growth. Easy access to your customer service is another way to deliver a positive customer experience.
Shipping
Online shoppers are often concerned about the shipping cost and time. So, it helps to provide a shipping information page on your site. The page details your shipping policies (domestic and international) and special holiday shipping schedules.
Terms & Policy
Customers hardly pay attention to your terms & policy. But this page is critical for you as a business owner. In case someone files a lawsuit against you, you can refer to your terms and policy made available to shoppers. It is one of the most important pages for websites, eCommerce, or any other.
The above list covers all core pages (in addition to product pages) you need on your eCommerce store.
At Symphony Software, we understand the most important pages your eCommerce store needs based on your niche. In addition, we’ve expertise in successfully developing and designing eCommerce websites for many leading brands. Contact us today to discuss your eCommerce project now!