How Do You Write a Buyer Persona for Your Startup?
What is your target audience? This is what your buyer persona defines. A well-defined persona serves as a powerful marketing tool, which makes it easy to understand and reach your ideal customers. In this post, we’ll explain how to write a buyer persona for your startup without spending a big chunk of your budget. What are buyer personas? A buyer persona is a semi-fictional representation of your target customers. It’s created based on your research and real data. Your customer profile...