The term UX comes from User Experience and describes every interaction your users have with your website/mobile app or other online services you provide. In short, it’s the way users get to use your online pages (mobile or otherwise) and how they feel when doing so.
How Can UX Help My Business?
In today’s day and age, when there are lots of sites and apps, it’s the small details that make the difference. For instance, you should think less about what you want people to do on the website and more about how they feel when they reach it.
Do they know where to go for more information? Do they feel their needs are being considered? Do they feel anxious when they land on your page, or do they feel calm and ready to browse?
If your viewers feel good on your site, they’re more likely to stay and look around. And they may even become customers in the process!
How to Create Great UX?
Most business owners hire a professional UX designer for this, but no one knows your business better than you. You are the one who knows the type of response each action should get from viewers, so it’s best to be involved in creating a good UX.
Even better, you don’t need any technical or design knowledge; you only need post-its. Here’s why:
- Start by getting into the customer mindset.
- Next, think about the actions you would expect your site to offer and write each one on a post-it. An action can be anything from ‘learn more about a product’ to ‘watch video reviews’.
- Once you have a list of all the actions, try putting together a rudimentary user flow. To do this, just arrange the post-its in the order a customer would want to access them.
Now think about the complexity of each action. Good UX rules suggest that each action should take less than 5 steps. For instance, the purchase action should go something like this:
- Access home page;
- Select the category of products you want;
- Find the product you want;
- Start the checkout process.
Think about Emotions
A good UX is all about emotions, so try to figure out what you want people to feel. For instance, when they first land on your page, viewers should feel welcome and excited to discover more.
But how exactly do you do this? UX designers use shapes, colors, videos, and other tricks of the trade to create a visually-pleasing environment. But you can also add content and structure to the mix.
Sketch your Site
Now that you have a user flow and know what each page should convey, it’s time to start sketching your site. Based on this, a professional UX designer will be able to put everything together and create an astonishing website that coverts.
Keep in mind that it’s important to continuously test the effectiveness of your site and the user experience it offers. And then, based on the test results, you need to optimize the interface and continue to improve it.