Monitor the Performance of Your Content Marketing Strategy [Important Metrics]
Content marketing is an efficient way to attract and retain your audience through high-quality write-ups, videos, infographics, ebooks, case studies, etc. It helps a brand to improve its conversion rate and generates valuable leads for higher traffic. In this blog, we'll share important content marketing performance metrics you need to monitor. Besides implementation, content marketing strategies require consistent monitoring of important key metrics. That way, it maximizes the plan's effectiveness and increases brand sales. From click-through rates to social shares, there...