Content marketing is an efficient way to attract and retain your audience through high-quality write-ups, videos, infographics, ebooks, case studies, etc. It helps a brand to improve its conversion rate and generates valuable leads for higher traffic. In this blog, we’ll share important content marketing performance metrics you need to monitor.
Besides implementation, content marketing strategies require consistent monitoring of important key metrics. That way, it maximizes the plan’s effectiveness and increases brand sales.
From click-through rates to social shares, there are various key metrics through which you can monitor the performance of your content marketing strategy. Here are our top 4 picks:
Downloads and Email Subscriptions
If your content marketing strategy is a how-to guide or ebook, then look at the number of downloads for each. A higher download count means that your content is popular among the audience, and your strategies are working.
Similarly, if you are providing ebooks in exchange for email addresses, look at the email list. Check for the number of people who are subscribed to your brand. If the numbers are high, it means people are downloading your ebook quite often.
Note that if you aren’t getting enough downloads or email subscriptions, your content might be lacking something. Run a quick content audit and improve it accordingly for better results.
Social Shares
Social shares are an efficient key metric that tells you about your social media presence. If you have shared content on platforms like Facebook or Instagram, look for the number of people who have shared the post further on their social handles.
If the post gets viral, it means your content is impactful, and there is higher user engagement. Look for other aspects like likes and comments for better ideas.
On some platforms like Twitter, you can click on tweets to learn about impressions and clicks. Check those details to get an in-depth idea of your content marketing strategy.
Additionally, monitor your followers to see whether the numbers are increasing or decreasing. A steady decline in followers indicates poor content marketing strategy.
New Clients and Traffic
You should also check for client growth since the implementation of your content marketing strategy. Suppose you posted a blog on your website.
If you see that the number of clients has increased after the post, it shows that your strategy is working. However, if you see no improvement in traffic or clients, you need to work on improving your content marketing plan.
For that, you can brainstorm ideas and feature trending video content on your website. Make sure to follow unique video marketing tips for high-end and convertible outcomes.
Bounce Rate
The bounce rate is calculated by simply dividing the number of bounces by total visits. For example, if 100 users visit your website and 5 of them leave without any action, the bounce rate would be 5%.
A high website bounce rate means poor user experience, and a low bounce rate stands for higher conversion rates. So, if your bounce rate drops, it means your content is high-quality and actionable. However, if not, then you may have to optimize your landing page content or improve the blog posts.
To Conclude
Content marketing strategies are only effective if you have a responsive website. The combination of both can work as a lead magnet for your brand growth.
At Symphony Software, we can create easy-to-navigate website designs that are highly functional and aesthetically pleasing. We have successfully helped many brands to thrive in the industry, and you can be one of them too! Contact us for more details.