Designing a Landing Page for Your Startup [& Key Elements]
A landing page is simply your website, but it's called a landing page because it's only one page. You can scroll it, and it has a clear goal to convert visitors. Convert can mean different things. For example, you can convert visitors to subscribe to your newsletter. This way, you can collect email addresses and evaluate interest according to how many people actually signed up. This is called lead generation. Or, you can convert visitors to pre-buy your product. A...