There are many objectives of designing a landing page. A landing page is a web page that your customers are directed to after clicking on an advertisement or marketing campaign. It encourages users/visitors to stay on the page and take action, which is then useful for lead generation or sales. A website owner can design a landing page for various purposes.
You can create a landing page to encourage the users for webinar signups, free trials, downloads, and more. However, here are the most common objectives that website owners have in mind when designing a landing page:
#1 Sign Up for Free Trials
Free trials are one of the common objectives of designing landing pages. That’s because free trials keep your customers connected to the product and give them a quick glimpse of the basic features. It’s more of a practical approach than conventional newsletters. Besides, it’s free, so it surely attracts users.
#2 Use as Content Marketing Strategy
Landing pages direct users to the signup pages, where they are often asked to enter their email addresses. They are asked to do so in exchange for quality content like ebooks, articles, and infographics. All in all, this acts as a successful content marketing strategy and results in better conversion.
#3 Promoting Social Media Pages
Landing pages are also used for promoting social media pages like Facebook, Instagram, or Twitter handles. You can ask your customers to share your content in return, to which you can render them some services. It’s a great way to make your social media platforms famous and drive small businesses forward.
#4 To Access Contact Details
Another objective of the landing page is to get contact information. You can ask for customer phone numbers and use them further for sending offers and discounts of your products. It’s quite a common practice in the fashion and retailing industries.
#5 For Direct Sales
Some website owners also use landing pages for sales, especially in the eCommerce industry. As soon as the customers/visitors click on the link, it directs them to a direct sales page. It could be actionable if the customers like the products.
#6 For Viral Marketing
Landing pages are also used for spreading the word about the organization, product, and services. It’s done by sending links or referring them to friends or family members. Viral marketing through landing pages can attract potential customers to the website.
#7 For Branding
Another objective of landing pages is branding, where customers are entertained and encouraged to take action. These visitors, in turn, encourage other visitors to take action, ensuring higher sales.
#8 Increasing Brand Value
Landing pages are used for increasing brand value and creating a good first impression. It’s a great way to increase traffic and improve SEO while eventually resulting in the brand build-up. However, for a landing page to be successful, make sure that it’s accessible on both mobile and desktop.
Fulfill Your Landing Page Objective!
While these were some common landing objectives, your landing page objective depends on your services. Make sure to figure out the same and start designing your landing page.
For the best landing page design, you can take help from Symphony Software! We have designed various landing pages for businesses to drive higher conversion rates. So, connect with us now to know more.