Is your website very slow? If yes, then you need to make it faster. It is noticed that the slow loading websites often get poor ranking in Google search engine. Also, people will leave the slow website without navigating, which decreases your sales directly or indirectly. So, we can say that website speed goes hand in hand with SEO. Search engines like Google now consider site speed to be an important ranking factor. In this article, we’ll explain to you...
You've built a WordPress site, spent a lot of time adding posts and content, and launched it. Now, you are expecting visitors will visit your site, but this is not happening. Why? It is because your website lacks SEO. In order to drive organic website traffic, search engine optimization or SEO is a must. With this, Google and other search engines can crawl website pages efficiently and interpret the content quickly. This is how the website is able to secure...
Publishing high-quality and well-researched content builds brand awareness and makes your business look authoritative. When prospective buyers read high-quality content, it encourages them to become long-term customers. Different content types for marketing that's published on websites varies from industry to industry. It depends on your target niche and the audience related to it. For example, if your website focuses on young entrepreneurs, one of the content types for your website could be inspirational blog posts. Just like this, there are...
Content marketing is an efficient way to attract and retain your audience through high-quality write-ups, videos, infographics, ebooks, case studies, etc. It helps a brand to improve its conversion rate and generates valuable leads for higher traffic. In this blog, we'll share important content marketing performance metrics you need to monitor. Besides implementation, content marketing strategies require consistent monitoring of important key metrics. That way, it maximizes the plan's effectiveness and increases brand sales. From click-through rates to social shares, there...
A website with higher visitor traffic has more chances of gaining potential customers. It increases the brand's opportunity to generate high-quality leads, SERP rankings, and eventually, the revenue. And, you know you can get many website visitors quickly for free. Every website owner looks for ways to get maximum visitors in a shorter period of time. That's because they want their brand to grow at the earliest. Thankfully, there are various tried and tested methods that have worked pretty well for...
Downloadable content has become popular lead magnets to build and grow your email list. It positions you as an expert in the industry and is quick to design, download, and utilize. Downloadable lead magnets for email can be anything, from ebooks to infographics. Just make sure it’s relevant and useful to recipients. In exchange, you get a new email ID to add to your list. Check out different types of downloadable lead magnets and which will work best for you:...
Promo videos are one of the best ways to exhibit your products in an engaging way. In fact, nowadays, animation promotional videos are becoming more and more popular. And you know what the best part is? It isn't rocket science to create one! To make the best-animated promo video, all you need is PowerPoint access and your PC/smartphone. If you have so, follow the below steps, and you are good to go! Note: This article covers only the animation part,...
Did you know Facebook isn't just a social media but also a way to market your products for free? Yes, you read that right! Thanks to its easy interface and large user count, Facebook can be used for product promotions! And how can you do so? By simply using Facebook groups. Facebook groups are an efficient way to generate website traffic. They are initially more efficient than Facebook's paid advertising. All you have to do is simply join them and...
When it comes to content marketing, the first thing that comes to our mind is articles and blog posts. Blogs help to drive traffic to the website, convert them into leads, and ensure long-term results. It is also an efficient way to spread the word about your services while maintaining lasting relationships with the visitors/customers. Adding blogs to your website can take content marketing to a whole new level. But how? If you are wondering so, then read through: How...
Besides conventional content marketing, there is another way to promote your product, and that's video marketing. Videos are quite recognized in the marketing industry, mainly because it integrates visuals with product promotion. It helps to create a memorable and human connection with the viewers and makes them remember more about the product. While video marketing is important, what really matters is doing it right! If you do not have an idea, here are top ways for successful video marketing: Successful...
